How do you share?

Posted by Jim Ray on Thursday, January 10, 2008 4:15 PM PT

It’s a concept that we all learned as tykes in the sandbox with our first red wagon or dump truck: it’s good to share. Now, in this fanciful web 2.0 future (though I’m not yet convinced that web 2.0 has grown up all that much since kindergarten), sharing takes on a whole new meaning. A host of social bookmarking and networking services allows anyone to save, post and describe links publicly and amongst their friends, on sites like del.icio.us, Ma.gnolia, Digg, Facebook and Newsvine.

As we prepare to rethink the story pages that make up the bulk of msnbc.com, we want to know how our readers use (or don’t) these types of social sites. Most sharing sites have special interactive bookmarks or browser plug-ins that help users save web pages as they surf. Some sites, including many of our competitors, even sprinkle their pages with icons encouraging users to “Digg this!” or “Facebook that!” My favorite collection of share this badges comes courtesy of Add This.com, who have abstracted the concept into a widget - that’s right, there’s a cottage industry for adding social network icons to your site.

Add This screenshot

Now comes the part where you share with us. Do you use a social bookmarking site like del.icio.us or Ma.gnolia, a social networking site like Facebook or a social news site like Digg or Newsvine? If so, how do you add (or digg or seed) content to the site - with bookmarklets or browser plug-ins? If you do use one of those social sites, do you ever click on icons embedded in a web page itself?

And those of you who don’t use a sharing site, what do you think of those icons? Are you annoyed by all of those extra, unexplained icons on the page? Do you just ignore them? Do they make you curious about what all the fuss is about - curious enough to sign up for a site like Digg?

Let us know what you think in the comments. We’ve got our own ideas about putting social network badges all over the place, but we want to hear from you. We can be an opinionated bunch about design, but we keep a pretty open mind. I’ll follow up in a few days with some thoughts and responses to the comments you leave.

Comments

I have noticed the icons, but I've never clicked on them. I certainly hope you won't clutter the screen with all of them. What is the fuss, anyway?
Never even noticed them until this article, and then I had to read it just to find out what they mean.  I'm definitely not new to the internet, either.  

I'm with Cathy Dee (1/14-8:24).  USA Today lost me the day of their redesign.    
I don't use any of the social networking sites that you list (either to add or gather links), and for adding a bookmark to my browser, that's a simple CTRL+D -- no need for a special icon.

When I find an article that I want to share, I know how to add it to my LiveJournal and/or send it by email to a select group of friends.
I don't use them. I ignore the icons.
I use furl and del.ico.us but I have a couple of bookmarklets on my bookmarks toolbar that I use. So even if you display these icons, I'll never use them. (and I think I can handle bookmarking something manually :) )

You guys should either leave them off, or devise a way to hide them so msnbc.com, the leader in online news, doesn't start looking like a cluttered-up, two-bit blog.
No.  I have a MySpace page, but if I want to add any links to it, I (like many others) will copy the URL from my browser and create my own link.  I would never in a million years use any of those icons.

I also agree that the pages load too slowly as it is.
I like social bookmarking, it's a good way to spread information democratically across the web.  It short-circuits pay advertising and big media backed exposure.  

The icons and the ease of use are quite handy.  Web 2.0, all in all, is fantastic.
Your new webpage design is way too cluttered.   I do not use any social networking sites. The only icon I use is "print," once in a while.  I hereby also protest that news from Spokane is NOT "local" to northwest Montana.  And I would like to be able to eliminate the Sports section altogether.  
no! just make it easier to forward a link via email. your site doesnt work consistently with gmail. come on now.
I find it interesting that you are evaluating these tiny icons.  The bleeding graphics at the top and bottom of the pages are much more intrusive.  I really wish you would do away with them
Oh that is what those are for!!! Hmmm...It looks to me like you are just ADVERTISING and PROMOTING those sites. Plus it junks everything up. Loose it people....now can we get back to the news? Back you Bob.... :)
I had a blog but I have no time to write in it.  I don't have a social networking site because I'm too busy to deal with it.  If I want to share an article with a friend I click on "e-mail this" and write a short note and off it goes.  I always thought that those little icons digg or facebook were there for the young people...student and young adults who grew up with it and love it and use it.  I also agree with those who say, don't click on anything, don't sign up for anything, don't get anything for "free" because the next thing you know your SPAM triples, you have trojans and spyware and all manner of nasties messing with your computer.  Who needs that?
I do not use these, personaly I have never learned that the heck they all mean. I always worry about "bugs, worms, and all those nasty things" you get Via the internet.
If you check your files,it seams like there is enough things in your computer without your permission.
And personaly I wish the MSN site should give us these options to look-at/use the icons or not. Just because I do not want them does not mean the rest of the people do not.
Nope, no interest in them and I do not like them spread all over the pages.  They are annoying.
Nope. Don't use the annoying little things.
I agree with Jeff (and everyone else) from Seattle.  When I open a page, I just want to read what I selected and NOTHING ELSE.  All those icons are distracting.  How about making a separate page just for icons so people can choose them if they want to?
Please get rid of these annoying little icons!
I agree that it's just as easy to copy and paste
or simply have the option to email an article.
Keep it clean.  I have no use for them.
I tend to bookmark for my own personal benefit: any links of interest are stored somewhere centrally for me to access wherever I am.  Only one of those little icons matters to me and I use a bookmarklet, so I say ditch 'em.  If people use social networking sites often enough then they know how to add content to said sites without the aid of content producers.

My ¢2
I use del.icio.us, but I much prefer my button in my browser menu (Firefox has a plug-in) than I do clicking on the icon on the web page itself.
Actually I find the suggestion insulting. I could be wrong but it feels like you're trying to "dumb down" what is perhaps the best news source online. Don't make MSNBC.com "cooler"... make it SMARTER.
The icons just junk up the page.  They may be trendy, but they are useless from my perspective.  Pasting the link works well if I want to e-mail it to someone or I add a browser button otherwise.
they are of no use for a news based webpage. Most people who use the web knw how to reach thee sites and do not need you to clutter your page with useless links. So I vote dump them.
I actually only use embed tags and things like that for videos that I want to share out; usually I just put them in my LiveJournal. When it comes to sharing an article, I just do the old fashioned cut-n-paste of the link from my address bar.
OMG! Please don't litter the page with more visual annoyances. I hate them because they distract me from actual content. If I want to know more I'll click the linked text and find out where it takes me when I get there.
Networking is in need of control and moderation .
Content work sould be on a level .As long as you have something to say .
You got to be kidding? Who is your target audience, kids or adults who care about what is really going on in today's news world? Do NOT add these buttons! Please! I am sure, EVERYONE knows how to cut and paste. As for your web page loading slow, well that is becuase you have too many graphics and adds, which I really don't think you want to do anything about. If you were a newspaper, your dailys would be heavy tombs. Much like the Sunday LA Times.

Keep yourself the serious news page you are, and don't give in to a trendy idea like icons and such. Once you loop into that, it's all over. You have lowered yourself to the common denomiator. Not the intelligent reader.
I use del.icio.us daily. StumbleUpon less frequently. Please keep the widgets.
I think that to "sully" the redesign of the site with these social badges/icons would be a shame. If you like these social sites, you well know how to add a link back to MSNBC without the badges/icons.
They're clutter, and I've never used them.  I'm here to read the article I selected.  Nothing more.  Please don't bog down your site with gimmicks and fad du jour.
Don't use'm but I would like to ask the MSNBC site guys something. Why don't you link the message board relating to a story to the story? Why do I have to go through 16 pages of links in Spanish then English to leave my genius insights about stories you feel are important enough to write about?
I always watch Keith Olbermanns video in the morning, love'm. Go Keith thanks for ripping the administration.
Rather than see all those icons and "bookmarklets" on MSNBC, I'd rather have the opportunity to comment on many of the stories published on the site.  Not that I think viewer's comments will have any effect on anything, but it is fun to be able to interact with others about a particular topic - as this blog itself proves.
I don't use any of them, and really have no interest in Social Networking sites. It would seem like adding these icons is a waste of time and screen real estate.
I like del.icio.us to save for my own reference, and an e-mail link to send cool stuff to my husband. That's about it. On NYTimes.com, I use the permalink to link their stories to my blog.
share icons ? Just another useless internet hype. They're crap.
Never. Half the time I don't even know what all the little icons are FOR. I only use a site's icon to email a page, rather than IM. If I want to put a link in my del.icio.us, I've got browser buttons to do it with.

If you MUST include those, how about a hidden menu? Click 'share' and a mini-window opens with all them little icons.

But seriously? You do not need to be part of THEIR ad campaign.
I use Stumble-upon constantly. I will never give "Thumbs up" to a page that has the little SU icon bookmarklet. It seems tacky, and like they are begging to be approved by the online community. I have thumbed down things simply for having the icon. I also have ben the "discoverer" of numerous stories on MSNBC on Stumble Upon.
These are almost as annoying as the TV networks with their logos emblazoned in the corner of every channel. I know what channel I am watching, and I dont care that "Who wants to date a goat" is on Thurs @9.
I've always wondered what all those tiny icons at the bottom of many sites were for but I wasn't interested in using them - my browsing is fine the way it is. Plus they're a bit annoying to have, they clutter the page.

Now that I know what they're all about, I'm even less interested in using them. When I enjoy a site or article, I bookmark it. If I want to share it with someone, I copy/paste the link to the article in an email to them.
Don't use them at all. I read and send a link through email if I want to share.
I use the bookmarks on the UtahLuxury.com website for promotion. If I had the stats that MSNBC does (i believe you are ranked 4th in the world) I would leave them off as they would just be clutter and serve almost no purpose


New comments to this post are disabled

About the blog

This is the work and the thoughts of msnbc.com's site design and editorial concepts groups and a place for us all to discuss design, content and the future of news.

We want this to be a conversation, where we tell you what we're up to and what's caught our eye, and you tell us your thoughts and ideas about the site's design, content and tools.

A tour of the redesign

Take the tour

Archives


Browse by date:

Browse by category:

Add this blog to your news reader