How do you share?

Posted by Jim Ray on Thursday, January 10, 2008 4:15 PM PT

It’s a concept that we all learned as tykes in the sandbox with our first red wagon or dump truck: it’s good to share. Now, in this fanciful web 2.0 future (though I’m not yet convinced that web 2.0 has grown up all that much since kindergarten), sharing takes on a whole new meaning. A host of social bookmarking and networking services allows anyone to save, post and describe links publicly and amongst their friends, on sites like del.icio.us, Ma.gnolia, Digg, Facebook and Newsvine.

As we prepare to rethink the story pages that make up the bulk of msnbc.com, we want to know how our readers use (or don’t) these types of social sites. Most sharing sites have special interactive bookmarks or browser plug-ins that help users save web pages as they surf. Some sites, including many of our competitors, even sprinkle their pages with icons encouraging users to “Digg this!” or “Facebook that!” My favorite collection of share this badges comes courtesy of Add This.com, who have abstracted the concept into a widget - that’s right, there’s a cottage industry for adding social network icons to your site.

Add This screenshot

Now comes the part where you share with us. Do you use a social bookmarking site like del.icio.us or Ma.gnolia, a social networking site like Facebook or a social news site like Digg or Newsvine? If so, how do you add (or digg or seed) content to the site - with bookmarklets or browser plug-ins? If you do use one of those social sites, do you ever click on icons embedded in a web page itself?

And those of you who don’t use a sharing site, what do you think of those icons? Are you annoyed by all of those extra, unexplained icons on the page? Do you just ignore them? Do they make you curious about what all the fuss is about - curious enough to sign up for a site like Digg?

Let us know what you think in the comments. We’ve got our own ideas about putting social network badges all over the place, but we want to hear from you. We can be an opinionated bunch about design, but we keep a pretty open mind. I’ll follow up in a few days with some thoughts and responses to the comments you leave.

Comments

I use delicious bookmarklets constantly
In a word: no.

Why? First, they just always feel tacky and unprofessional to me. But, beyond that, if I use social booking sites (and I do), then I KNOW how to post something to it. I don't need the site owner's help or reminder. If I want to bookmark you, I will. now leave me alone. :)
In another word, and to echo Jeff ~ NO!

I've wondered a few times what all those little icons were all about..(bookmarklets? what are they for?)...  I just don't care beyond a little curiosity, and you know what that did to the Cat!

When I open a page, anything other than the story I came there to read, is ignored. I don't click on anything.. No Ads, No bookmarklets, nothing.

I just hope it costs somebody something to smear that crap all over my E-newspaper and that everyone else ignores thwm also. Maybe if it costs them enough, with NO return, they'll QUIT!
I use "favorites" often.  Thanks for that.  Otherwise, I agree with Jeff from Seattle.
Social networking is one of the most dangerous concepts on the internet for innocent users.  It is fertile farmland for both psychopathic predators and identity thieves.  It is also a potential gateway for all manner of hacker mischief and viral infection.  I would never use it for any purpose.  I never visit any general social networking site, and would certainly never post any personal information there.  

Therefore the usefulness of the icons is zero to me.  They represent only a minor confusion when I am surfing a site.  A slight negative without which I could do well, but not a major irritation.

Those things are useful for stories that don't get a whole lot of media attention.  Being MSNBC, it's fair to say that what you're running is by definition, getting mainstream coverage.  Please leave that system open for smaller sites who don't have the traffic and notoriety of a cable news network so the stories you can't or WON'T cover might still get some attention.
I used to use Digg, for example, but then it was taken over by a bunch of apple fanboys (around the time of the iPhoney launch), and also Ron Paul (at the time) seemed to 'own' that site (reading there, you'd get the impression he was *the* candidate, sure he might be able to get more votes than giuliani, but come on), the combination kind of drove me away from the whole idea of social bookmarking sites.  Also, I had seen a number of stories where I saw some 'incredible breaking news with many diggs' on digg, only to find out (after I embarrassed myself by sharing the news with others) that it was either (1) years old, or (2) completely made-up, and in some cases (3) Completely inaccurate.

I'd say, stay away from the social bookmarkig sites _unless_ you really are hoping to drive a lot of traffic to your site.  Note, however, I think CBSNews has (or had in the past) 'digg this' links and I don't think many or any CBSNews stories ever made it to the front page unless someone else blogged on it indirectly and linked to the story through their blog.
The new MSNBC pages already take too much time to load. Please don't make it any worse.
Multiple links with colorful sharing site logos creates visual clutter that detracts from MSNBC's professionalism.  You clearly spent a long time creating a unified design of colors, space, and content; having other companies' logos forever ending news stories leads me to think less of the stories themselves.  A better idea may be to create one icon called Share, branded with MSNBC colors and design, that folds out to reveal multiple site links such as the cluster in this blog post.  There is no reason to display them immediately, except to save the Digg crowd an extra click (which I daresay they can afford).
The KISS method is best.  Keep It Simple, Stupid.  I don't rate, send, share or whatever.  <Rather selfish, huh?   =)   >

It is just as easy to copy, paste and share as you want to.

Networking sites.....no way.
Give the viewers the option in the customizing of their personal setup.  I'd prefer them in the fly out option in a personal news section.
Generally a waste of time, I think.
They are clutter.  I don't use them, I don't click on them, and they are a nuisance.
It’s a gimmick and a sure sign of desperation at MSNBC.  It's equally obvious which areas of the website will be populated with cartoon stickers.   A lot of homepage hits will move to CNN as a result.
I can read an article and appreciate it all on my own without having to get some kind of confirmation of my "accomplishment" from my peers. Jim from Long Island raised the real issue here, however: the pages already load far too slowly. Get this stuff off of them. Are you really in the business of promoting Yahoo or Facebook or Google? Clear up your already cluttered pages and focus on bringing us the news.
The user's knowledge of technology may be a factor in the comfort level with such icons/links. Also the generation factor, in my case - I'm older and don't need to find friends online. I think ego is in there too. The need to be someone, "out there", seek recognition. I don't use them.
I refer you to the earlier comments of Spacegold. The world is not a nice place and social networking sites are dangerous...smart folks will avoid them.

The goal of the icons is to drive traffic to your site and create revenue.  Fark provides immense, proven potential to bring visitors to your site, along with the other popular options.  Failing to add these sharing icons because of people more familiar with "old media" (dare I include Web 1.0, if you want to call it that), will just leave you behind in the long run.
I don't use them. I ignore the icons.  What doesn't work for me may very well work for someone else.  As long as the page isn't over-run by information or icons that are not of use to me why should I care.
I think you'll get more traffic from categorizing your stories and offering icons from specialized social bookmarking sites that fit those categories. For example, www.bizSugar.com, which wasn't mentioned above, specializes in small business news and information.
The only ones I use are the Facebook ones, which I use on a regular basis.  Having all the other little icons there doesn't bother me at all (unless it gets to be a LOT).
With all the bookmarking and sponsership has caused me to ignore the bookmarking. I go out of my way to avoid the sellout of america. Everywhere you go today some company has their name plastered on something and looks trashy.
I have pretty much have given up on major sports where every inch of anything is fairgame.
Advertising is a nessesary evil but gone out of control.
I use Safari and I have a "Share on Facebook" button in my bookmarks bar.  When you click on it it pops up a window where I can make log in, make comments, etc.  It generates the link and a clip of the article text and sometimes a thumbnail picture.  It doesn't also work well with sites using lots of CSS, so it would be cool if you had a built in version.  When I tried it with MSNBC.com it picked up a lot of the navigational stuff and none of the story content itself (although it did get the link and page title).
I use Newsvine regularly. It's a great place to learn and share.
After trying Digg and StumbleUpon, I only use Newsvine now.  I like the fact that users can "seed" material from other sources as well as compose and post their own original articles.    
Absolute clutter.  If you're signed up for a social networking site, you probably know how to use ctrl-c/ctrl-v on the msnbc url.  If you don't, you shouldn't be using social networking sites because you're the type of person who sends the cash to the nigerian prince.
del.icio.us
stumbleupon
Newsvine
Newsvine is the best way to share ideas that I have found.
I use Newsvine often. It's a really good place with some excellent people and good articles. I looked around at some of the other sites, but Newsvine come out as number one.
I used to del.icio.us to store my bookmarks (for future reference) but switched to ma.gnolia.com because I like the interface a little better and they support openID.

I prefer something like mag.nolia.com to using my browsers built in bookmarks for a couple reasons - but mostly because I like having my bookmarks with me wherever I go.

I also use Newsvine but typically I don't save bookmarks for future reference there - I seed a link there so others can see something I thought was interesting.  
I tend to use Newsvine when I feel the need to share, although Digg still does have its uses.
As an article writer on MSNBC's Newsvine.com, I would find the share option a good personal tool to promote my work elsewhere. But as a reader I would proberly use the share less often, for just the real good journalistic items that credit that honor.

I normally use Digg and Reddit from another favoured newsgroup site, where I post my better articles (The ones that Newsviners declare are good).

Best Wishes

Babel Fish        
The del.icio.us "tag" button built into Firefox makes it so easy.  Then from there I've got the del.icio.us app in my Facebook profile and various del.icio.us tag feeds in Netvibes for more work related sharing.  

Fewer bookmarklet icons would be nice.  Getting rid of that visual garbage would be fantastic.  I can, and will, do it on my own.
I like 'em and I use them on my site (sorry it's a private one). They give me something visual to look at and they're faster to click (for me) than going to the top of my page to bookmark. It's more a visual thing than a necessity.
I'm in college and frequently use facebook to share news stories I find online with my friends. Sometimes I use Newsvine.  However, I don't use the links provided on websites ever.  I use the buttons I have installed to my browser to do this.  
The little icons are annoying and distracting. I stopped visiting USAToday for that very reason after they did their redesign. Please keep msnbc.com a clean design!
I use delicious and newsvine, but I never use the icons on the page.  I have the buttons in my firefox browser.
It would be nice not to see those icons all over the stories I read - there are enough advertisements as it stands.  
Most people have plug-ins to share things on Facebook/Stumbleupon anyway - I don't see a use for the links.
I really like the look and feel of Newsvine and have been using it since the beginning of it's beta.  However, I do have family that prefer to share things with delicious.  I just like the general 'newspaper' feel of sites like Newsvine.
You failed to mention that MSNBC just acquired Newsvine in October 2007 - why?  

http://en.wikipedia.org/wiki/Newsvine
Those icons need to go!
I share via Email.
Does anyone really use those things anyway?
These are for those who have way too much time on their hands, namely the youngins. If you have the time to tell the world your opinion of a website, you should be out looking for a real job. Besides, these things are NOT neutral. They are mined for info about YOUR behavior(s).
Even e-mail accounts, like Google's which I use, allow you to never delete e-mails as they give you so much memory to keep and send stuff, but it's at their disposal. Why? Again, it allows them to find patterns and practices in your preferences.
Personally, I am not paranoid as I have nothing to hide, but beware grasshoppers.
My comment would be, just add a simple 'add this' button to restrict the clutter that all those daft icons bring to sites.  It does look unprofessional for such a mainstream site like msnbc to have fifty small little icons at the bottom/top of each story.  I think nytimes.com has a nice approach with just 3 to 4 of the most popular, in a little clickable box as well as the option to see more if I really care that much - which I seldom ever do.
No... if I see something online that I want to share with a friend or coworker, it is much simpler to paste the link into an email.  Who has time to keep up all those pages and blogs and "spaces" anyway?  I think those are pretty much for kids and people with way too much time on their hands.  I prefer a clean streamlined look to web pages... too much clutter makes me go to another site!
Definitely NO.  The whole 'web 2.0' (i.e. make end users create all your content) nonsense has no place here.  While having these tags may result in extra traffic, the clutter will be unbearable.  If you feel it's necessary, perhaps a single button that opens a popup would be an acceptable alternative that would hopefully satisfy the 1.0 hardliners and the 2.0 fanatics.
Yes Yes and Yes. I got the link to this post from a co-worker's tweet (on twitter). I use del.icio.us on a daily basis and I connect it all to my face book.
Today use of these three tool really help me to do my job better. I can share information with my co-workers on the spot, without sitting in a long boring meeting, or having to deal with long dramatic e-mail strings.
It's a bit too much of trying to be everything to everyone. We've avoided such icon overload on our site and no one has complained saying the need/want it on our site.

Anyone who uses social bookmarking sites probably knows how to add a link to their account.  

Don't make me think!
You forgot to mention,Nowpublic.com and Vox.com - Raymonty/Old Dog.
Bag 'em
The partnership of MSNBC and Newsvine is the best! Both MSNBC and Newsvine are wonderful resources for learning.


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