A letter from the Editor in Chief
Posted by Jennifer Sizemore on Sunday, November 04, 2007 4:51 PM PT
If nothing ever changed, we'd have no news to report. But we haven't always been so good at changing ourselves.
It's been several years since we significantly shook up the look of our home page. And we've made only minor adjustments in how it works. It's time.
We've spent the past year talking to you, our users, both in person and via those annoying surveys. There were three big themes:
That cliche about putting 10 pounds in a 5-pound bag? Yeah, we've been guilty of that. We have always had a huge amount of content -- exclusive reporting, NBC News' video, award-winning multimedia stories and stories from the best news brands. But it's sometimes hard to find all that on the site. Have you ever looked at breaking news on the home page, had another story catch your eye and resolve to come back later to read it -- and then, when you came back a couple of hours later, you couldn't find it? On a logically organized site, it shouldn't be tough to track down that story, its video, even a related slideshow.
Then there are the topics that you're interested in every day, no matter what our editors choose to present as the top news (really, we believe it's just for watercooler conversation). You ought to be able to see more of what interests you, and in the order you choose to read it.
And what about that picture you shot with your phone? Your stories and your ideas are a vital part of the site, so whether you want to share video or an opinion, it should be easy to participate in our report.
We have tested and retested all kinds of solutions and what we're preparing to roll out is dramatically different from where we began, thanks to your feedback.
Now that we've taken a while to deliver big change, we plan to continue evolving. We hope you'll tell us what you'd like to see next.